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Corporate Venturing: Organizing for Innovation, by Jessica Van Den Bosch, Geert Duysters
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Large organizations can struggle to keep up with today's fast-changing market and technological developments. However, an increasing number of businesses now engage in corporate venturing as a way to enhance their innovation process. This book fills the gap in management literature by providing a detailed account of best practices in the organization and management of such corporate ventures.
The authors highlight eight main cases of organizations that employ corporate venturing within their firms. The cases illustrate how leading corporations organize their corporate venturing process and highlight the best practices that can be distilled from their experience. Jessica van den Bosch and Geert Duysters explain how the ideal corporation is one that is able to combine the scale and pure power of a large organization with the creativity, flexibility and resilience of a small one.
With a compendium of useful case studies, and practical guidelines on corporate venturing, this book will appeal to managers, consultants and all leaders involved in the process of creating new ventures within large organizations.
- Sales Rank: #1630925 in Books
- Published on: 2015-08-26
- Original language: English
- Dimensions: 9.25" h x 6.50" w x .50" l,
- Binding: Paperback
- 160 pages
Review
Corporate venturing is of great strategic importance in today's world of accelerated change in business and technology. In one of the best and most current books on the subject, Van den Bosch and Duysters guide readers through carefully-selected case studies that will enlighten the practitioner and academic alike. --
- Dana T. Redford, Portuguese Catholic University and President, Platform for Entrepreneurship Education in Portugal;
Before an innovation gets the green light in large corporations, it needs to be proved that the innovation will be successful: successful and lucrative. And that's exactly what you can't ever know in advance for a true innovation. Corporate Venturing: Organizing for Innovation shows how corporate oil tankers can take full advantage of innovative speedboats. --
- Danny Mekic, Entrepreneur
About the Author
Jessica van den Bosch and Geert Duysters, Tilburg Center of Entrepreneurship (TCE), Tilburg University, the Netherlands
Most helpful customer reviews
0 of 0 people found the following review helpful.
A must read!
By Ruud
Corporate Venturing: Organizing for innovation is a must read for scholars and practitioners in the field of Corporate Venturing. The cases discussed by Van den Bosch, Duysters and their co-authors provide the reader an in-depth insight in the structures, successes and struggles of eight different ventures. Next to The venture Imperative by Mason and Rohner and Corporate Venturing: Creating New Businesses within the Firm by Block and MacMillan, Corporate Venturing: Organizing for innovation is the next classic in the field.
1 of 2 people found the following review helpful.
This book describes 8 best practice corporate venturing cases (e
By Tim de Leeuw
Corporate venturing is described is this book as the process of creating new ventures within large organizations, frequently due to the investments in external start-ups. This book describes 8 best practice corporate venturing cases (e.g., in health care, chemical industry, finance, a research organization, consumer products). These 8 best practices cases help the reader to get a better understanding of both the process and the management of these ventures.
Bases on the cases and a discussion/conclusion, a top 10 of best practices is developed. The book and these best practices give insights for managers involved with corporate venturing as well as insights about practice for researchers. It is interesting to read.
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